NYT Cooking YouTube channel stats and outlier videos
All the food that’s fit to eat (yes, it’s an official New York Times production).
| Subscribers | 1.4M |
|---|---|
| Total views | 286M |
| Videos | 1.2K |
| Average views per video (est.) | 259K |
| Country | US |
| Language | EN (est.) |
| Created | 2019-01-09 |
Niches: Cooking & Recipes.
Best outlier videos
Uploads that beat this channel's own median views, strongest first.
Latest uploads
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Repeatable pattern
A series or topic prefix before a colon. 5 of the last 100 uploads use it, with a median of 5.8× the channel's usual views. Example: "Matt Damon and Tom Holland: The Pizza Interview | NYT Cooking".
Content map
What the last 100 indexed uploads look like, by length.
| Format | Uploads | Median views | Median outlier |
|---|---|---|---|
| Shorts | 51 | 44K | 1.4× |
| Under 20 minutes | 44 | 105K | 0.9× |
| 20 to 60 minutes | 5 | 339K | 1.7× |
Levers to test
- Titles of this kind ran at 5.8× the channel's usual views across 5 uploads, against 1.1× for all uploads. Test the same title shape on your topic.
- 20 to 60 minutes did best here, at 1.7× against 0.9× for under 20 minutes. Start with that format.
- The channel posted about 18.1 uploads a month over its last 30 uploads. Plan a pace you can hold for the same stretch.
These come from the channel's public numbers. They show what went with better results, not what caused them.
Frequently asked questions
How many subscribers does NYT Cooking have?
NYT Cooking has about 1.4M subscribers, from the public count YouTube shows.
How often does NYT Cooking upload?
About 18.1 uploads a month, going by the last 30 indexed uploads.
What is the best recent video from NYT Cooking?
"Just 38 seconds of #TomHolland being British #theodyssey #mattdamon #england" reached 184× the channel's usual views, the strongest of the uploads we hold.
Can I see the age, gender or income of the NYT Cooking audience?
No. YouTube keeps audience details private to the channel owner in YouTube Studio, and the public API does not share them. TubeMind does not guess them.
Public statistics from the official YouTube Data API; averages and multipliers are TubeMind estimates, see how scores work. Open NYT Cooking on YouTube.