i-D YouTube channel stats and outlier videos
i-D is the defining voice in identity, style, and culture. Since the punk-era London of 1980, i-D has been powered by a rebel punk spirit and passion for uplifting emerging talent. From our beginnings as a typewritten zine to launching the careers of today's leading visionaries, we have consistentl
| Subscribers | 1.3M |
|---|---|
| Total views | 218M |
| Videos | 640 |
| Average views per video (est.) | 28K |
| Country | GB |
| Language | EN |
| Created | 2010-06-22 |
Best outlier videos
Uploads that beat this channel's own median views, strongest first.
| Video | Outlier | Views | Published |
|---|---|---|---|
| Who's the most online? #katseye for i-D 375 | 55× | 490K (as of 2026-11-09) | 2025-10-02 |
| Happy Ethel Cain day, Perverts! #ethelcain | 35× | 309K (as of 2026-11-09) | 2025-01-08 |
| AntsLive Has Motion | i-D | 26× | 233K (as of 2026-11-09) | 2025-09-26 |
| What is Bladee listening to? | 15× | 132K (as of 2026-11-09) | 2026-05-22 |
| Rhasidat Adeleke, Eva Apio, Fenn O’Meally, and Nia Archives Are Setting the Pace | i-D | 13× | 617K (as of 2026-11-09) | 2025-10-22 |
| Mia Goth shares her favorite movies of all time | Film i-Cons | 5.2× | 201K (as of 2026-11-09) | 2026-09-17 |
| Bad Bunny Answers Your Questions on Movies, Tattoos, Breakfast, and More | i-D | 5.1× | 201K (as of 2026-11-09) | 2025-09-10 |
| #rachelzegler for the digital cover of i-D | 4.3× | 39K (as of 2026-11-09) | 2025-06-25 |
| Ocean Steppin feat. Sampha - John Glacier | i-D | 4.3× | 38K (as of 2026-11-09) | 2025-01-15 |
| Bhavitha Mandava's Gui-De to New York | 4× | 35K (as of 2026-11-09) | 2026-03-06 |
Latest uploads
| Video | Outlier | Views | Published |
|---|---|---|---|
| What's in Kim Petras's Camera Roll? | 2.5× | 22K (as of 2026-11-09) | 2026-09-28 |
| Glaive shares his thoughts on Liam Gallagher, Matty Healy, John Lennon, and more | i-Cons | 0.6× | 25K (as of 2026-11-09) | 2026-09-23 |
| Need 2hollis’s cover of “Don’t Stop the Music” | 1.1× | 9.7K (as of 2026-11-09) | 2026-09-17 |
| Mia Goth shares her favorite movies of all time | Film i-Cons | 5.2× | 201K (as of 2026-11-09) | 2026-09-17 |
| 2hollis shares his surprising music obsessions, songs he wishes he wrote, and more | i-DJ | 0.9× | 37K (as of 2026-11-09) | 2026-09-15 |
| Gisele has Blonde Attitude! | 0.6× | 5.3K (as of 2026-11-09) | 2026-09-10 |
| Gisele Bündchen answers questions from Gigi Hadid, Marc Jacobs, and more | i-D Asks | 2.6× | 239K (as of 2026-11-09) | 2026-09-10 |
| On set with our favorite#BondGirl | 0.4× | 3.3K (as of 2026-11-09) | 2026-09-04 |
| “Into The Ether We Speak" by John Glacier | 0.3× | 2.3K (as of 2026-11-09) | 2026-09-03 |
| Oh to be in a karaoke room with @slayyyter belting Celine Dion. | 0.5× | 4.9K (as of 2026-11-09) | 2026-09-01 |
Repeatable pattern
No title shape stands out across the last 100 uploads of i-D, so results here rest more on the topic of each video.
Content map
What the last 100 indexed uploads look like, by length.
| Format | Uploads | Median views | Median outlier |
|---|---|---|---|
| Shorts | 81 | 7.9K | 0.9× |
| Under 20 minutes | 18 | 48K | 1× |
| 20 to 60 minutes | 1 | 617K | 13× |
Levers to test
- The channel posted about 6.7 uploads a month over its last 30 uploads. Plan a pace you can hold for the same stretch.
These come from the channel's public numbers. They show what went with better results, not what caused them.
Frequently asked questions
How many subscribers does i-D have?
i-D has about 1.3M subscribers, from the public count YouTube shows.
How often does i-D upload?
About 6.7 uploads a month, going by the last 30 indexed uploads.
What is the best recent video from i-D?
"Who's the most online? #katseye for i-D 375" reached 55× the channel's usual views, the strongest of the uploads we hold.
Can I see the age, gender or income of the i-D audience?
No. YouTube keeps audience details private to the channel owner in YouTube Studio, and the public API does not share them. TubeMind does not guess them.
Public statistics from the official YouTube Data API; averages and multipliers are TubeMind estimates, see how scores work. Open i-D on YouTube.