Business Insider YouTube channel stats and outlier videos
Business Insider is a global newsroom covering business, technology, and the economy. We help ambitious, curious people stay informed, understand the context, and get ahead. Our videos break down how industries operate, how decisions get made, and how power and money move across the globe. We repor
| Subscribers | 11M |
|---|---|
| Total views | 6.8B |
| Videos | 8.2K |
| Average views per video (est.) | 74K |
| Country | US |
| Language | EN (est.) |
| Created | 2009-10-02 |
Niches: Tech Explained.
Best outlier videos
Uploads that beat this channel's own median views, strongest first.
Latest uploads
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Repeatable pattern
A number in the title. 24 of the last 100 uploads use it, with a median of 2.6× the channel's usual views. Example: "#Tesla reveals #Roadster able to drive upside down, launch in air, hit 60 mph in less than 1 second".
Content map
What the last 100 indexed uploads look like, by length.
| Format | Uploads | Median views | Median outlier |
|---|---|---|---|
| Shorts | 87 | 13K | 1.4× |
| Under 20 minutes | 9 | 772K | 0.8× |
| 20 to 60 minutes | 3 | 1.7M | 2.2× |
| Over 60 minutes | 1 | 260K | 0.3× |
Levers to test
- Titles of this kind ran at 2.6× the channel's usual views across 24 uploads, against 1.3× for all uploads. Test the same title shape on your topic.
- 20 to 60 minutes did best here, at 2.2× against 0.8× for under 20 minutes. Start with that format.
- The channel posted about 50.1 uploads a month over its last 30 uploads. Plan a pace you can hold for the same stretch.
These come from the channel's public numbers. They show what went with better results, not what caused them.
Frequently asked questions
How many subscribers does Business Insider have?
Business Insider has about 11M subscribers, from the public count YouTube shows.
How often does Business Insider upload?
About 50.1 uploads a month, going by the last 30 indexed uploads.
What is the best recent video from Business Insider?
"#Tesla reveals #Roadster able to drive upside down, launch in air, hit 60 mph in less than 1 second" reached 145× the channel's usual views, the strongest of the uploads we hold.
Can I see the age, gender or income of the Business Insider audience?
No. YouTube keeps audience details private to the channel owner in YouTube Studio, and the public API does not share them. TubeMind does not guess them.
Public statistics from the official YouTube Data API; averages and multipliers are TubeMind estimates, see how scores work. Open Business Insider on YouTube.