TODAY YouTube channel stats and outlier videos
TODAY is your destination for the latest news and entertainment, exclusive interviews, podcasts, original video series, and expert advice on wellness, parenting, food, and more. Your day starts here.
| Subscribers | 5.1M |
|---|---|
| Total views | 4.5B |
| Videos | 57K |
| Average views per video (est.) | 27K |
| Country | - |
| Language | EN (est.) |
| Created | 2013-08-21 |
Niches: Entertainment.
Best outlier videos
Uploads that beat this channel's own median views, strongest first.
| Video | Outlier | Views | Published |
|---|---|---|---|
| Trump Faces Bipartisan Backlash After Waiving Russia Sanctions | 34× | 319K | 2026-10-18 |
| Kornacki: How Democrats Are Progressing in Typically Red States | 27× | 253K | 2026-10-19 |
| ‘No Conclusive Evidence’ Found of Amelia Earhart’s Missing Plane | 18× | 168K | 2026-10-19 |
| Diddy Transferred From Prison Where He Had VIP Lifestyle | 14× | 132K | 2026-10-18 |
| Vehicle Plows Onto Kansas Soccer Field Leaving at Least 2 Dead | 14× | 131K | 2026-10-18 |
| Kid Nails Erling Haaland Costume | 13× | 123K | 2026-10-31 |
| Midterm Races Tighten Amid New Poll Numbers, Rising Costs | 12× | 117K | 2026-10-19 |
| Craig Melvin Dressed as Snoop Dogg for Halloween | 12× | 112K | 2026-10-30 |
| Cindy Crawford, Kaia Gerber Speak on Presley Gerber’s Death | 10× | 95K | 2026-10-19 |
| Sheinelle Gets An Irish Dance Lesson | 10× | 94K | 2026-10-16 |
Latest uploads
| Video | Outlier | Views | Published |
|---|---|---|---|
| Elizabeth Holmes on Theranos and Her Leadership | 2.8× | 26K | 2026-10-31 |
| Adorable NICU Babies Dressed Up For Halloween | 0.8× | 8K | 2026-10-31 |
| Kid Nails Erling Haaland Costume | 13× | 123K | 2026-10-31 |
| Craig is Ready to Dress Up As Snoop Dogg | 0.9× | 8.5K | 2026-10-30 |
| Jack McBrayer on the '30 Rock' Anniversary Special | 0.3× | 2.8K | 2026-10-30 |
| Laura Jarrett as Simone Biles | 1.3× | 13K | 2026-10-30 |
| Jack McBrayer Lent His NBC Page Outfit to Alexander Skarsgård for Halloween | 4.8× | 45K | 2026-10-30 |
| Craig and Carson Get In Character | 0.4× | 3.9K | 2026-10-30 |
| Craig Melvin Dressed as Snoop Dogg for Halloween | 12× | 112K | 2026-10-30 |
| Al Roker Does the Weather as Gumby from ‘SNL’ | 0.3× | 3.2K | 2026-10-30 |
Similar channels
- DramaAlert (5.2M subscribers)
- Tips Punjabi (5.2M subscribers)
- TMZ (5.2M subscribers)
- Sudha L Stories (5.2M subscribers)
- Movie Hub (5.3M subscribers)
- BIG Magic (5.3M subscribers)
- Rajshri Marathi (5.3M subscribers)
- Express TV (5.3M subscribers)
Repeatable pattern
No title shape stands out across the last 100 uploads of TODAY, so results here rest more on the topic of each video.
Content map
What the last 100 indexed uploads look like, by length.
| Format | Uploads | Median views | Median outlier |
|---|---|---|---|
| Shorts | 68 | 8.6K | 0.9× |
| Under 20 minutes | 32 | 20K | 0.9× |
Levers to test
- The channel posted about 53.3 uploads a month over its last 30 uploads. Plan a pace you can hold for the same stretch.
These come from the channel's public numbers. They show what went with better results, not what caused them.
Frequently asked questions
How many subscribers does TODAY have?
TODAY has about 5.1M subscribers, from the public count YouTube shows.
How often does TODAY upload?
About 53.3 uploads a month, going by the last 30 indexed uploads.
What is the best recent video from TODAY?
"Trump Faces Bipartisan Backlash After Waiving Russia Sanctions" reached 34× the channel's usual views, the strongest of the uploads we hold.
Can I see the age, gender or income of the TODAY audience?
No. YouTube keeps audience details private to the channel owner in YouTube Studio, and the public API does not share them. TubeMind does not guess them.
Public statistics from the official YouTube Data API; averages and multipliers are TubeMind estimates, see how scores work. Open TODAY on YouTube.