TubeMind

This Morning YouTube channel stats and outlier videos

Welcome to the official This Morning YouTube channel! Join us every weekday from 10am on ITV1, ITVX and STV as we discuss the latest news stories, meet the people behind the stories that matter, chat to the biggest names in Hollywood, get the latest fashion & beauty trends, and cook up a storm in ou

Subscribers2.5M
Total views2.5B
Videos17K
Average views per video (est.)59K
CountryGB
LanguageEN (est.)
Created2007-01-03

Best outlier videos

Uploads that beat this channel's own median views, strongest first.

VideoOutlierViewsPublished
Pete & Sophie Share Their Favourite TV Moments From Gogglebox | This Morning12×417K2026-10-16
‘My Mystery Lump Was a Surprise Baby’ | This Morning8.8×314K2026-10-20
Miranda Hart Addresses Rumours of a Miranda Comeback! | This Morning6.5×219K2026-10-29
Panic Attacks: What You Need to Know | This Morning5.5×197K2026-10-09
‘My Neighbour Watched Me Naked From His Window!’ | This Morning4.9×175K2026-10-15
Lee Boxell: The Boy Who Disappeared Without A Trace | Unsolved on This Morning4.5×160K2026-10-04
It's officially Friday chaos when Alison Hammond can't stop laughing! 😂❤️4.4×95K2026-10-16
Dame Joan Collins Looks Back at 7 Decades on Screen! | This Morning4.2×151K2026-10-07
Luke Thompson Spent Two Days Filming THAT Bridgerton Bath Scene! | This Morning4.1×146K2026-10-20
POV: You're Teri Hatcher and every British person keeps asking if you're alright! 😂3.9×83K2026-10-27

Latest uploads

VideoOutlierViewsPublished
Joanne McNally Spills the Tea on Her Traitors Experience! | This Morning1.4×49K2026-11-13
Billy Ocean Celebrates 50 Incredible Years in Music! | This Morning0.4×14K2026-11-13
'I Discovered My Long-Lost Sister At A School Sports Day!' | This Morning0.7×25K2026-11-13
Microsoft 365 Outage Causes Major Disruption Across the UK | This Morning's View0.8×29K2026-11-13
How to Update Your Winter Wardrobe on a Budget | This Morning1×35K2026-11-12
How to Protect Yourself from Black Friday Scams | This Morning0.9×31K2026-11-12
Allan Bryant: Disappeared After a Night Out 13 Years Ago | This Morning1.4×50K2026-11-12
Is King Charles Making the Royal Family Cool Again? | This Morning's View0.7×23K2026-11-12
Colin Farrell Opens Up About His New Emotional Film ‘The Slightest Touch' | This Morning1.8×65K2026-11-11
The 13-year-old Fundraiser Who’s Raised Over £23k For Veterans | This Morning0.3×11K2026-11-11

Repeatable pattern

No title shape stands out across the last 100 uploads of This Morning, so results here rest more on the topic of each video.

Content map

What the last 100 indexed uploads look like, by length.

FormatUploadsMedian viewsMedian outlier
Shorts1017K0.4×
Under 20 minutes8833K0.9×
20 to 60 minutes2111K3.1×

Levers to test

  • Under 20 minutes did best here, at 0.9× against 0.4× for shorts. Start with that format.
  • The channel posted about 36.3 uploads a month over its last 30 uploads. Plan a pace you can hold for the same stretch.

These come from the channel's public numbers. They show what went with better results, not what caused them.

Frequently asked questions

How many subscribers does This Morning have?

This Morning has about 2.5M subscribers, from the public count YouTube shows.

How often does This Morning upload?

About 36.3 uploads a month, going by the last 30 indexed uploads.

What is the best recent video from This Morning?

"Pete & Sophie Share Their Favourite TV Moments From Gogglebox | This Morning" reached 12× the channel's usual views, the strongest of the uploads we hold.

Can I see the age, gender or income of the This Morning audience?

No. YouTube keeps audience details private to the channel owner in YouTube Studio, and the public API does not share them. TubeMind does not guess them.

Public statistics from the official YouTube Data API; averages and multipliers are TubeMind estimates, see how scores work. Open This Morning on YouTube.