Insider Food YouTube channel stats and outlier videos
Insider Food is brought to you by Business Insider, a global newsroom covering business, technology, and the economy. We use food to explore how businesses work, how industries operate, and how people spend, cook, and eat around the world. Our videos break down the economics behind popular foods,
| Subscribers | 5.2M |
|---|---|
| Total views | 2.3B |
| Videos | 2.2K |
| Average views per video (est.) | 211K |
| Country | US |
| Language | EN (est.) |
| Created | 2017-10-17 |
Niches: Tech Explained.
Best outlier videos
Uploads that beat this channel's own median views, strongest first.
| Video | Outlier | Views | Published |
|---|---|---|---|
| Here's how #luxury #ice is made for Michelin-starred #restaurants in NYC. #water #bars | 18× | 257K | 2026-03-18 |
| How Katz's Deli Serves 70,000 Pounds Of Meat A Week | Full Service | 8.2× | 4.5M | 2025-12-21 |
| How NYC’s Only Michelin-Starred Indian Restaurant Feeds 200 From A Tiny Kitchen | Full Service | 6.8× | 3.8M | 2025-11-16 |
| These #cheese-#makers create over 8,000 wheels of #brie daily. Here's how they do it. | 6.8× | 100K | 2025-03-19 |
| Here's who actually makes #TraderJoes #food. | 6.7× | 97K | 2026-01-21 |
| Making $2.7 Million A Year Selling Ice In NYC | Small Business | 6.1× | 2.8M | 2026-02-19 |
| How 300-pound #ice blocks are made into #luxury #cocktail cubes. #icecubes #smallbusiness #bar #NYC | 5.5× | 80K | 2026-03-19 |
| Why Halal BBQ Is Taking Over Texas | 5.1× | 2.1M | 2026-06-25 |
| This Brooklyn #bakery makes 7,500 #cannoli a day. #dessert | 4.7× | 69K | 2026-05-16 |
| He left Silicon Valley to build one of #Texas' most unexpected #BBQ restaurants. #halal #chefs | 4.3× | 63K | 2026-07-07 |
Latest uploads
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Repeatable pattern
No title shape stands out across the last 100 uploads of Insider Food, so results here rest more on the topic of each video.
Content map
What the last 100 indexed uploads look like, by length.
| Format | Uploads | Median views | Median outlier |
|---|---|---|---|
| Shorts | 41 | 18K | 1.3× |
| Under 20 minutes | 17 | 552K | 1× |
| 20 to 60 minutes | 31 | 413K | 1× |
| Over 60 minutes | 11 | 169K | 0.8× |
Levers to test
- Shorts did best here, at 1.3× against 0.8× for over 60 minutes. Start with that format.
- The channel posted about 4.9 uploads a month over its last 30 uploads. Plan a pace you can hold for the same stretch.
These come from the channel's public numbers. They show what went with better results, not what caused them.
Frequently asked questions
How many subscribers does Insider Food have?
Insider Food has about 5.2M subscribers, from the public count YouTube shows.
How often does Insider Food upload?
About 4.9 uploads a month, going by the last 30 indexed uploads.
What is the best recent video from Insider Food?
"Here's how #luxury #ice is made for Michelin-starred #restaurants in NYC. #water #bars" reached 18× the channel's usual views, the strongest of the uploads we hold.
Can I see the age, gender or income of the Insider Food audience?
No. YouTube keeps audience details private to the channel owner in YouTube Studio, and the public API does not share them. TubeMind does not guess them.
Public statistics from the official YouTube Data API; averages and multipliers are TubeMind estimates, see how scores work. Open Insider Food on YouTube.