YouTube RPM and CPM calculator
RPM = revenue ÷ views × 1,000. CPM is what advertisers pay per 1,000 monetized impressions; RPM is what you keep.
How to use
- Enter revenue and views from YouTube Studio.
- Or enter CPM and monetized-playback rate.
RPM = revenue ÷ views × 1,000. CPM is what advertisers pay per 1,000 monetized impressions; RPM is what you keep.